Retail Execution
Colorgram — Anthropologie Launch
A first-time U.S. retail launch secured through direct buyer negotiation, seasonal program pitching, and sell-in leadership.
(about the project)
Colorgram was introduced into U.S. retail through structured buyer outreach, pricing alignment, and narrative-focused product positioning tailored for Anthropologie’s seasonal beauty strategy.
Through ongoing communication with category buyers, we aligned curated SKUs, margin structure, and marketing assets to create early traction with a U.S. lifestyle retailer known for trend-forward curation.
This project showcases how precise assortment decisions, retail compliance execution, and sell-in strategy can successfully convert a Korean beauty brand into a launch-ready U.S. retail partner.
(industry)
Beauty & Personal Care
(Date)
2025
(client)
Confidential Korean Beauty Brand
(scope)
A first-time U.S. retail launch secured through direct buyer negotiation, seasonal program pitching, and sell-in leadership.
(launch verification)
Retail listing screenshot from Anthropologie.com Used for retail launch verification only. All product images belong to the brand or respective retailers. URL: https://www.anthropologie.com/shop/colorgram Work reflects sell-in achievements from prior roles supporting U.S. K-Beauty retail expansion.
