Colorgram — U.S. Expansion

A structured and timing-driven U.S. retail rollout designed to build visibility, momentum, and long-term sell-through.

(about the project)

Colorgram entered the U.S. market with strong brand identity but limited retail exposure.
Nexora developed a complete sales and retail strategy — refining pricing, IMU alignment, hero SKU selection, and channel positioning tailored to U.S. buyers.

We introduced Colorgram through targeted buyer outreach supported by narrative-driven pitch decks, curated product assortments, and structured follow-up cycles. This created early traction within trend-driven retailers, specialty beauty channels, and curated lifestyle stores.

The project demonstrates how clear storytelling, proper margin structure, and precise targeting allow a Korean beauty brand to translate quickly and effectively into the U.S. retail landscape.